During London Fashion Week, one event stood out from the crowd. The 'Love Your Style' fashion show, a collaboration between John Lewis and MM Personal Styling, was a celebration of real bodies, inclusivity, and the magic that happens when we dress in a way that is right for us and our lifestyle. Here's a peek behind the scenes of this fabulous experience.
THE MAKING OF 'LOVE YOUR STYLE'
Creating 'Love Your Style' was about collaboration, creativity, and a shared vision with John Lewis. From the get-go, we knew we wanted to do something different. We wanted to shine a light on everyday style and the everyday woman — to highlight how effortless style is for everyone. Selecting John Lewis partners as our models brought authenticity and a personal touch to the catwalk that you rarely see in fashion shows.
THE MAGIC BEHIND THE SCENES
There was a story behind every outfit. Using Melissa's Hourglass Balancing Method®, we aimed to create looks that not only looked great but also made our models feel amazing. We highlighted each person's best features, playing with colours, textures, and styles to find the perfect match. The energy backstage was incredible, with our models's confidence at their peak before hitting the catwalk.
THE HEART OF THE COLLECTION
The outfits we showcased were curated from a selection of John Lewis's new season collection. It focused on versatile, stylish pieces that could easily find a place in anyone's wardrobe, complemented by some special occasion items. Our aim was to demonstrate how a few key items can be the building blocks of countless looks, whether you're dressing for a day at the office or a date night.
THE SHOW'S EFFECT
The response to 'Love Your Style' was incredible. The event sold out within a few days, and the feedback is confirmation that personal style has the ability to empower women of all shapes and sizes. Having the chance to meet and chat with so many of you was the icing on the cake, a reminder of why we do what we do!
FINAL THOUGHTS
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